Thursday, January 14, 2010

Make Your Website Work

Thinking about re-designing your website in the new year? This was an interesting webinar by hubspot - slides are here:

Here is what I gleaned from the presentation:

Design is nice, but content is better.

Re-design to drive more traffic, not to improve your corporate "look"

Don't recreate the wheel w/ web design

Create SEO content. Use social media to talk about content. Content should lead back to website, generating traffic, leads, and customers.

Definitely check this out if you're planning on re-doing your website to improve on design.

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