Why You Should Get Paid to Write Online

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image from here.

To my mom's happy disbelief, people actually pay me to write online content.  It actually turns out to be a valuable skill because:

1)  You can't pick up and item when you're shopping online.  You can't taste, touch, or smell it.  But you can be transported with some good descriptive writing.

2)  Search Engines love content.  I admire good web design.  I'm jealous actually, as my artistic talents are limited.  Luckily for me, search engines don't care about design.  They crunch on html tags, keywords and links.

3)  It's difficult to think of new ways to say the same old thing.  Most of the content that's online is simply regurgitated knowledge.  If you want people to read your content instead of someone else's, it has to be clear, interesting, and compelling.

Make Your Website Work

Thinking about re-designing your website in the new year? This was an interesting webinar by hubspot - slides are here:
http://www.hubspot.com/webinar-website-redesign-strategy-for-2010-archive

Here is what I gleaned from the presentation:

Design is nice, but content is better.

Re-design to drive more traffic, not to improve your corporate "look"

Don't recreate the wheel w/ web design


Create SEO content. Use social media to talk about content. Content should lead back to website, generating traffic, leads, and customers.

Definitely check this out if you're planning on re-doing your website to improve on design.